Vincentia Yuen

Lecturer, Foundations of Marketing, Undergraduate (Evaluation: 4.6/5)

“The class used a variety of educational formats, the lectures were entertaining and filled with valuable videos to help students gain deeper insight into the material we went over. Professor Yuen always allowed for students to ask questions and always gave us a straightforward answer.”

“Strengths: Professor availability, material taught in class is very similar to what marketing is all about, projects and reports were very engaging and a great overall learning experience. Improvement: nothing much to say here.”

“The instructor handled everything effectively and in a respectful manner and made sure every student felt comfortable and respected.”

“The professor never had any issues and exceeded expectations on diversity, equity, and inclusion. She never made anyone feel left out or that they couldn't ask questions.”

Guest Lecturer, Foundations of Marketing Management, MBA (Evaluation: 4.5/5)

“I wanted to reach out and say thank you for your lecture today, it was extremely informative! I'm curious to hear your thoughts on the future of consumer purchases. Social media developed ways to purchase products in the app and ads are becoming more personalized. Do you think people will make more purchases on their phones in the future? Thanks for your time today!”

- Email from an MBA student

Teaching Interests

Social Media and Digital Marketing, Marketing Analytics, Marketing Research, Consumer Behavior, Principles of Marketing, International Marketing

I value openness to learning and am prepared to teach various classes. My educational background, including an M.S. in Marketing and excellence in 12 graduate-level marketing courses—ranging from Social Media Marketing and Electronic Marketing to Applied Marketing Research, Database Marketing, and Marketing Engineering—has equipped me to effectively teach a wide range of marketing subjects.

Feedback from Students

A card from a former student